Amazon cover image
Image from Amazon.com

The Routledge handbook of strategic communication / edited by Derina Holtzhausen, Ansgar Zerfass.

Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Description: xxiv, 596 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415530019 (hardback)
  • 9780415530002 (pbk.)
Subject(s): DDC classification:
  •  
LOC classification:
  • HD30.3 .R68 2015 2024-7080
Other classification:
  • BUS052000 | LAN004000
Online resources: Summary: "The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books 1. KEMRI HQ Library HD30.3 .R68 2015 (Browse shelf(Opens below)) Available KMRI00531

Includes bibliographical references and index.

"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"-- Provided by publisher.

There are no comments on this title.

to post a comment.

To Reach Us

   +254 722205901
   library@kemri.go.ke
   www.kemri.go.ke

Our Location

   Off Raila Odinga Way.
   P.O. Box 54840 00200,   Nairobi, Kenya

Social Networks

Read  |  Learn  |  Discover

...

Powered by Koha