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Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, c2004.Description: xiv, 216 p. : ill. ; 25 cmISBN:
  • 0875843980
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.335 .B37 2004
Online resources:
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Includes bibliographical references (p. 197-208) and index.

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