TY  - BOOK
AU  - Barwise,Patrick
AU  - Meehan,Sean
TI  - Simply better: winning and keeping customers by delivering what matters most 
SN  - 0875843980
AV  - HF5415.335 .B37 2004
U1  - 658.8/12 22
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Marketing
N1  - Includes bibliographical references (p. 197-208) and index
UR  - http://www.loc.gov/catdir/toc/ecip0411/2003025723.html
UR  - https://www.loc.gov/catdir/enhancements/fy1616/2003025723-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy1616/2003025723-d.html
ER  -