Barwise, Patrick. <br/><br/>
Simply better :  winning and keeping customers by delivering what matters most / 
Patrick Barwise, Sean Meehan. 
 - Boston :  Harvard Business School Press,  c2004. 
 - xiv, 216 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 197-208) and index. 
<br/><br/><label>ISBN: </label>0875843980 
<br/><br/><label>LCCN: </label>2003025723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Evaluation.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.335  / .B37 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/12